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Naturex Introduces Distinct Business Units

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By: Sean Moloughney

Editor, Nutraceuticals World

Supporting the company’s specialization and expansion in different markets, Naturex, Avignon, France, has created three business units: food and beverage, nutrition and health, and personal care. The objective of these units is to develop specific extract product ranges for each market. They will be supported by the group’s corporate capabilities in terms of sourcing, production, research and development and sales and marketing. Naturex has also introduced a new logo, graphics and commercial literature to support its corporate identity.

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